As a design firm, we are always looking for new markets that we can expand in to. It is not always understood that design is a great medium, and that it can be added to any market to enhance and build what is already in that industry. Design is something that every business and market can utilize, and yet many of them seldom do. This is how we found ourselves getting into the event display design market, because there was such a huge need for design in this space and yet there was a void in what was offered and available. My company discovered this when we decided to attend a trade show exhibit that was going to be held in our region. We had never done one of these before, but it was in our precise field of business, and we knew that there would be a lot of potential customers who would be in attendance, as well as all of our domestic and many of our international competitors. If they were going to have a presence, then it made sense for us to also have a booth. So, we started looking into the trade show exhibit booth arena, and we found that the options out there are really lacking in creativity, design, and uniqueness of concept and execution. As we have made a name in our design field on our ability to be unique and yet still recognizable, we knew that we were going to have to take this on ourselves to make it happen in the way we needed it to.
Over the course of the six months that we were preparing for the trade show, we ended up completely designing and manufacturing our own event display design, because there were just no other options out there for what we wanted to represent for our business at the show. And as this industry and field is design, it would not work for us to simply use one of the other templates that was out there. We needed to be sure that we could show the potential customers who would be in attendance exactly what our business model was all about, and how capable our designers were when it comes to making a noticeable splash in an industry that is awash in other designers. We had to show the best, and so we ended up making it ourselves. And what we learned eventually from being at the trade show is that this is a space that needs us to be working in it. There is no other design firm that showed up with anything other than the cookie cutter trade show booth. And yet, they all wanted one that would showcase their own strengths and skills. So, this is the next big arena for us, and we are confident of the growth potential and the demand that we are going to be seeing for this type of service and product. Working with other firms on their trade show booth design is going to be a huge market for us.