Anyone who knows anything about Harley-Davidson motorcycles has at least a tiny bit of knowledge about the Harley-Davidson motorcycle rally that occurs every year in Sturgis, South Dakota. The Sturgis rally is usually held around the first week of August and has grown to be one of the largest gatherings of motorcycle riders in the world.
The Sturgis motorcycle rally started in 1938 as a get together for Harley-Davidson enthusiasts to see races and stunts done on motorcycles. There was no particular reason that Sturgis, South Dakota became the hotspot of everything Harley-Davidson except that a small group called the Jackpine Gypsies owned the track in Sturgis and wanted to use the track for something exciting.
Now the city of Sturgis makes more than $800 million every year from the motorcycle rally. The money comes from all sorts of directions including but no where near limited to advertising rights, hotel and restaurant patronage and beer sales. The amount of alcohol sold at the Sturgis motorcycle rally is one point that is in contention because of how close the rally is to sacred Indian land. There is also issues of hundreds of people being jailed every year during the rally and of course, hundreds of thousands of dollars worth of motorcycles being stolen or damaged. Sadly, this is something that is a bit expected from a rally of that many people.
There is a lot of good sides to the Harley-Davidson Sturgis rally though. The gathering has become in some ways a second home for both Harley-Davidson novices and aficionados alike. It is a place where people can go around and party a bit but then also have a look at a number of different Harley-Davidson motorcycles and parts including some of the newest and most over the top new innovations and modifications that Harley-Davidson bikes have to offer. A number of people come to the Sturgis Harley-Davidson rallies to both show off some of the biggest, badest and crazies things that they have been able to do to aHarley-Davidson motorcycle. It is a place for people to get inspiration for their next possible bike or maybe even just the next possible modification. People also like the Sturgis Harley-Davidson rally because it gives them an incredibly strong community to be inside of. Harley-Davidson owners make up this very closed and yet very open group where anyone can join, as long as they ride a Harley. It is not difficult exactly to get into the club when once you are in somehow you are all of the sudden in a brotherhood. Lastly, if anything the Sturgis Harley-Davidson is also a primary excuse for people of all ages, of all sizes, of all nationalities and backgrounds, people from every side of the wealth spectrum, to wear every single piece of Harley-Davidson clothes, jewelry, hats, bags and shoes that they have in their homes, which really is a shocking amount. No matter what product you can possibly imagine, there is one with the Harley-Davidson logo on it out there somewhere and it probably is not even that difficult to find.
SUN Harley-Davidson -
8858 Pearl St -
Denver CO, 80229 -