Though it is unfair, big corporations have so many advantages over small businesses. That means that small business owners need to try even harder to compete with the large corporations. Small businesses often have much better products and services than their large competitors, but that does not mean they are always more successful. The difference is reputation and marketing. The right way to market your products and services is not always obvious. To make things even more confusing, marketing strategies change rapidly, and there are many conflicting viewpoints on the matter. Reputation marketing services can be greatly beneficial to small businesses . The reason this the case is the fact that reputation marketing is a strategy for actively trying to improve the reputation of a business. Unfortunately, a business’s reputation has more to do with its success than the quality of its products or service. This means that even if your products are great, people will not buy them from you if your business is not respected. One of the ways in which agencies seek to help you improve your company’s reputation is by paying close attention to online reviews. Online business reviews have become very popular, and people put a lot of faith in them. This means that you should do all you can to ensure that you accumulate a lot of very positive online reviews. This is one of the most important ways in which you can improve your company’s reputation, which is why online reputation management is so important .